The world of business is changing fast, and artificial intelligence (AI) is leading the charge. What was once the exclusive domain of tech giants is now accessible to everyone, including small businesses. In fact, nearly 40% of small businesses are already using generative AI to work smarter, not harder. . This isn't just a trend; it's a fundamental shift in how business is done.
Data is supposed to make business decisions easier and more accurate. Yet many business owners find themselves drowning in spreadsheets, confused by conflicting metrics, and making decisions that feel less informed than their gut instincts.
Your website is getting traffic. Your analytics show visitors are coming from search engines, social media, and referrals. But something's wrong with the math.
The biggest myth in digital marketing is that automation kills authenticity.